The Sports Management Program is designed to prepare students to blend management skills with the specific demands of managing sports organizations and teams. Sports Management requires a strong foundation in management, communications, ethics, marketing, and promotion, and legal aspects of sport. The lecture series will provide students with an understanding of the role of sports in society, the role of management in sports, and the opportunity to apply their knowledge. All lectures will focus on both theoretical and applied knowledge.
Beijing Seminar Overview
Day One: Corporate Sponsorship and Hospitality Strategies
- Industry trends
- Creative packaging strategies
- Idea generation
- Becoming a property that companies want to invest in
- Justifying a higher price thorugh value generation
- Learning to create opportunities for companies to buy and not have to sell
- Learn the four food groups of sponsorship
- Position the property as a personal trainer for brands
- Research, measurement and sponsorship ROI
- Case Studies
Day Two: Ticketing Sales Strategies
- Individual sales strategies
- Promotional tie-ins
- Database collection methods
- Group sales strategies
- Mini-plan sales strategies
- Corporate sponsor integration
- Full-season ticket sales strategies
- Variable pricing and secondary ticketing alternatives
- Effective outbound sales
- Overcoming objections for buys
- Case Studies
Day Three: Marketing Strategies
- Traits to effective ad campaigns
- Advertising agency selection and partnership
- How to grow your brand through grass roots initiatives
- Successful game day entertainment ideas
- How to turn your team into a 365 day a year brand
- Using advertising for database collection
- Creat a multi-year brand communication message
- Case Studies
Day Four: Interactive Sales Strategies (9 Day Program Only)
- Industry trends
- Innovative team promotions and sponsorships
- Branding and fan interaction
- Establishing a plan for online sponsorship sales
- Management of your web promotions and content
- Integrating the game experience to the technology experience
- Strategies to building, managing, and selling with your database
- Online ticket sales strategies
- Optimize your online storefront - merchandising
- Measurement techniques
- Pricing metrics
- Fulfillment reporting
- Case Studies
