Dan Migala is the Founder of the Migala Report. As a sports 
 marketing author, practitioner, and educator, Dan Migala has served 
 all levels of the sports marketing community.

 As an author, Migala founded The Migala Report to help educate
 sports marketing executives. The monthly electronic chronicles the
 tough to answer “how” and “why” of sports marketing topics with
 best practices profiles. The Migala Report’s subscribers are a 
 virtual “who’s who” of every level of sports marketing with thousands of executives from teams ranging from major league organizations like the Los Angeles Lakers and New York Yankees, collegiate athletic departments like UCLA and The Ohio State University, minor league teams like the Toledo Mud Hens and many more.  The publication reached global proportions when it launched a Japanese-edition to serve the growing need of Japanese sports marketers to become more educated. 

To help further his reach to the community through his writings, Migala as served as a e-Sports columnist for Sports Business Journal since 1999 and has authored three books on sports marketing; including his most recent composition “Interactive Sports Strategies.” The book, published by Team Marketing Report, where Migala served as a reporter and Publisher during two separate stints from 1997 to 1999 and 2000 to 2003, is a guidebook for team executives looking to duplicate their offline marketing and business initiatives online. 

Migala also is a regular commentator on sports business topics for the New York Times, Wall Street Journal, Chicago Tribune and other major news outlets. He currently reviews sports business and marketing books for the Wall Street Journal. 

As a practitioner and consultant, Migala has worked for or advised virtually every level of sports franchises. A one-year stint as the architect of the original Chicago Bears Web site gave him the opportunity to learn the business of team Web sites first hand. Since then, he has served as an advisor to teams in Major League Baseball, National Hockey League, National Football League, National Basketball Association, NCAA, Arena Football League, the Ladies Professional Golf Association, Churchill Downs and numerous minor league teams on issues related to technology and sports marketing. 

As an educator, Migala also has been recognized in academia. First, as a visiting professor at the W.P. Carey School of Business MBA Sports Business Program at Arizona State University and at his alma mater, the University of Missouri-Columbia, where he graduated with a degree in Broadcast Journalism. His class “Interactive Sports Strategies” has become a staple part of the curriculum and has spurred more than 20 students who now work full-time in sports marketing tech positions. 

This Chicago native also holds a Master of Sports Administration from Ohio University whose friends know him to spend his free time strumming his Gibson guitar, reading about baseball or riding his bike dreaming up his next big idea. 

His most recent “big idea” was advising the Chicago White Sox to change their gametimes to 7:11 p.m. to appease 7-Eleven, a potential sponsor. The idea was sold instantly, achieving many accolades including earning Migala membership in the National Baseball Hall of Fame and a lifetime pass to Cooperstown.